Web Analytics Developer

Your Role

As Web Analytics Developer you will be essential part of Baltic E-commerce group, helping to create and implement digital marketing strategies to drive sales on If Baltic websites. You will take care for setting-up and managing marketing campaigns in Google Analytics and other digital channels like Facebook to generate data-driven hypotheses and test them in various solutions for e-commerce development.

You are what we need if

• You are a master of Google Analytics, Google Tag Manager and data layers, a detail-oriented logical thinker and able to find solutions and turn business requirements into digital solutions.
• You are a self-starter, eager to learn more, initiating and proposing ideas for testing and improvement.

We will trust you

• Work closely with both marketers, analysts and web developers planning and implementing web data collection and measurements using Google Tag Manager.
• Be Super user for Google Tag Manager and Google Analytics in our company.
• Translate business and marketing insight needs into concrete measurement specifications.
• Implement and maintain tags, data layer, cookies, site catalyst variables, link tracking, JavaScript and HTML on our web touchpoints via Google Tag Manager.
• Do Server side tracking implementation in the Google Cloud Platform.
• Support marketing use cases related to the Google Marketing Platform and channels like Facebook.
• Support in measurements and reported performance of major digital marketing sites and use cases.
• Keep documentation on web data collection alive and meet GDPR requirements.
• Support the digital marketing organization with web data collection and tag management requirements across the Baltics.

To take this role

• You have solid knowledge and at least 2 years of experience working with above mentioned digital marketing tools.
• You easily collect and find different data about customer behaviour on websites, you know how to get and read Google Analytics data the best (day-to-day and campaign traffic analyses according to sources, different communication channels, A/B tested audiences, SEO traffic, direct and assisted conversions etc.).
• You can find and fix related issues to tracking, e.g., URLs, events, goals, calculations, form submits, purchases, e-commerce events, channel grouping, dimensions setup, filtering and segmenting audiences.
• Additionally (but optionally) have basic understanding of HTML, JS and CSS; advantage would be solid knowledge in MS Excel, Power BI and data visualization skills.
• You understand GDPR impact on data collection and are interested in cookie-less world topics, e.g., server-side tracking implementation in GA and GTM.
• You have bachelor’s degree in IT, economics, statistics, econometrics, marketing, management or other related field.
• Are fluent in English language, as we really work in Baltic teams.

Our promise to you 

• Professional working environment within Baltic countries.
• The opportunity to apply your advanced IT and analytics knowledge and experience to make a visible impact on customer experience and digital sales on our webpages.
• Care for your health: health insurance, company paid sickness day off, fruits in the office, free flu vaccination and our partners’ discounts for medical services to you and your family members.
• Various financial benefits: discounts for our products to you and your family members, 350 Eur compensation for ergonomic home office, presents on your birthday, Christmas, etc.
• Strong company culture: company events, interesting speakers, and other inspiring initiatives.
• Monthly salary: 3300 – 5000 Eur gross based on your qualifications. Monthly salary is supplemented by an annual bonus.
• Working place: Vilnius (hybrid working model).